Campaign Objective:
To raise awareness of the new chocolate variant and to dramatically influence impulse purchasers, helping to drive sales.

Media:
500 National CTN 6 Sheet panels across 130 Motorway Service Areas.

Results:
EPOS data showed an increase of 54% in sales* of Kit Kat Chunky Duo for the period of the campaign.

Over 2 weeks the posters hit over 19 million individuals with 103 million impacts.

 

 

 

*Source – Moto EPOS data