Campaign Objective:
To educate females aged 16+

Media:
1226 A3 women's washrooms panels across 163 top shopping centers nationally.

Effectiveness:
90.3% confirm they had seen ad in washroom when shown
79.1% spontaneously recalled posters as ‘Tax Credits’
51.3% recalled a phone number featured on poster
52.8% recalled ‘that you should share newsabout your circumstances’
57% very or quite likely to investigate Tax Credits in the future

Over 2 weeks the posters will have hit 3 million individual women with 7 million impacts

Source: MBA Independent Research