Campaign Objective:
To help promote the offer of help for erectile dysfunction to men aged 30-60 via www.manmatters.co.uk

Media:
1450 A3 male washroom panels across 137 Motorway Service Areas nationally.

Effectiveness:
Enquiries, brochure requests and web hits increased.

12% of British men now aware of the service

Half of the 12% specified washrooms as the place they had seen information about MAN MATTERS

Over 2 weeks the posters will have hit 8 million individual men with 38 million impacts

*Source: Independent Research by Eli Lilly