Campaign Objective:
To reach a large, motoring audience to communicate the brand, it values at point of sale and increase sales.

Media:
456 National CTN 6 Sheet panels across 131 Motorway Service Areas.

Results:
EPOS data showed an increase of 51.7% in sales* of Ginsters for the period of the campaign

148.5% increase in sales year on year

Over 2 weeks the posters hit over 19 million individuals with 94 million impacts.

 

*Source – Moto EPOS data