Campaign Objective:
To raise awareness of the new chocolate variant and to dramatically influence impulse purchasers driving sales.

Media:
546 National CTN 6 Sheet panels across 111 Motorway Service Areas.

Results:
EPOS data showed an increase of 29.8% in sales* of Juicy Jellies for the period of the campaign

Over 2 weeks the posters hit over 16 million individuals with 113 million impacts.

 

*Source – Moto EPOS data