Campaign Objective:
Communicate the brand at point of sale to tempt a large hungry family audience to buy a Magnum and increase sales.

Media:
Burst 1 - 109 National CTN 6 Sheet panels
Burst 2 – 441 National CTN 6 Sheet panels across 130 Motorway Service Areas.

Results:
EPOS data showed an increase of 611% increase in sales* of Magnum for the period of the campaign.

Over 2 weeks the posters hit over 38 million individuals with 113 million impacts.

*Source – Moto EPOS data