Campaign Objective:
To raise awareness of the HPV virus associated with Cervical Cancer.

Media:
Lifesize cubicle wraps in the female washrooms of 20 ‘The Mall’ group Shopping Malls situated nationwide. Also A3 panels, mirror stickers in 100 other Shopping Mall venues to create a multi layered campaign.

Effectiveness:
Over 4 weeks the Bartalk wraps and A3 Washroom panels will have hit 10.9 million females and offered 26.7 million impacts.

*Source: MBA Independent Research