Campaign Objective:
To encourage users to buy a Pepsi brand drink so that they can win prizes

Media:
252 Illuminated 6-sheets across 51 Motorway Service Areas, positioned head-on on entry slip roads, outside shops and petrol forecourts.

Results:
EPOS data showed an increase of 23% in sales* of Pepsi brands for the period of the campaign.

Over 2 weeks the posters hit over 19 million individuals with 52 million impacts.

*Source – Moto EPOS data