Campaign Objective:
To educate "tired" & "weary" drivers about the benefit of a "stimulation" drink to increase alertness when driving – just before the point of sale.

Media:
103 National CTN 6 Sheet panels across 103 Motorway Service Areas.

Results:
EPOS data showed an increase of 79% in sales* of Relentless for the period of the campaign.

Over 2 weeks the posters hit over 15 million individuals with 21 million impacts.

*Source – Moto EPOS data