Campaign Objective:
To raise awareness of the new size bottled lemonade and to dramatically influence impulse purchasers, helping to drive sales.

Media:
324 National CTN 6 Sheet panels across 117 Motorway Service Areas.

Results:
EPOS data showed an increase of 554% in sales* of Schweppes Lemonadefor the period of the campaign.

The posters had a halo effect on Schweppes Abbey Well, which showed an increase of 192% during the campaign.

Over 2 weeks the posters hit over 17 million individuals with 67 million impacts.

*Source – Moto EPOS data