Campaign Objective:
To reach a travelling audience, communicate the launch of a new product and increase point of sale.

Media:
50 CTN 6-Sheet panels across 60 specifically targeted Motorway Service Areas

Result:
EPOS data showed an increase of 59.9% in sales* of Sobe V Water range for the period of the campaign.

Over 2 weeks the posters will have hit over 8 million individuals with 10 million impacts

 

*Source: Moto EPOS data