Campaign Objective:
To reach a travelling audience, communicate the launch of a new product and increase point of sale.

Media:
500 CTN 6-Sheet panels across 130 Motorway Service Areas

Result:
EPOS data showed an increase of 21.5% in sales* of Ribena Sparkling for the period of the campaign.

Over 2 weeks the posters will have hit over 19 million individuals with 103 million impacts

 

*Source: Moto EPOS data