Campaign Objective:
To reach a large, motoring, male audience of 24+ to drive sales and awareness of Tracker – Stolen Vehicle Recovery System.

Media:
682 A3 Male washroom panels across 127 Motorway Service Areas nationally.

Conclusions:
62% spontaneous awareness of TRACKER advert
75.6% prompted awareness of TRACKER advert
Interviewees that were aware of the advertising were:
32.3% more likely to be 'very/quite likely' to consider using TRACKER in the future than those that were unaware
80.6% more likely to 'strongly agree/agree' that they 'trust Tracker and no other system even comes close'
Over 2 weeks the posters hit 8 million individual men with 12 million impacts

*Source – MBA Independent Research