Campaign Objective:
To launch of Sky Sports HD1 & HD2 arriving on the Virgin Media platform. The aim was to communicate the breadth quality & value of Virgin Media Sports TV and the fact that it offers a TV package to suit every type of sports fan.

Media:
Bartalk throughout male washrooms in Town & City pub venues- Yates, Litten Tree & Hogs Head. Also A3 washroom panels and branded beermats to create a multi-layered campaign.

Effectiveness:
Over 3 weeks the A3 posters & Bartalk vinyls will have hit 705,000 men and create 11.7 million male impacts.

*Source: MBA Independent Research