Campaign Objective:
To drive awareness and increase consideration of Vodafone's business solutions among a huge out of home business audience.

Media:
500 National CTN 6-Sheet panels across 132 Motorway Service Stations

EPOS Results:
68% unprompted awareness of Vodafone advertising
74% prompted awareness of Vodafone advertising
83% of respondents surveyed during the campaign were unaware of Vodafone’s Business Solutions before entering the MSAs
86% of respondents surveyed during the campaign were involved in the decision making process for their mobile phone
Consideration of using Vodafone for business solutions increased by 30% after exposure to the advertising (consideration of using Orange decreased by 14%)

Audience:
Over 2 weeks, the posters will have achieved 27.2 million impacts.
60% higher spend per head than the high street store.

*Source – MBA Independent Research