Sobe V Water

To communicate the launch of Snickers Crunch to a large, mobile audience. Driving sales and awareness at the point of sale.

Media:
350 National CTN 6 Sheet panels across 113 Motorway
Service Areas.

Results:
EPOS data showed an increase of 57% in sales* of Snickers Crunch for the period of the campaign.

Sales of Snickers Crunch decreased 3%* after the campaign was taken down in comparison to the period before the campaign ran.

Over 2 weeks the posters hit over 16 million individuals with 72 million impacts.

*Source – Moto EPOS data

Other formats booked by Sobe V Water...

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