To communicate the launch of Snickers Crunch to a large, mobile audience.
Driving sales and awareness at the point of sale.
350 National CTN 6 Sheet panels across 113 Motorway
EPOS data showed an increase of 57% in sales* of Snickers Crunch for the period of the campaign.
Sales of Snickers Crunch decreased 3%* after the campaign
was taken down in comparison to the period before the campaign ran.
Over 2 weeks the posters hit over 16 million individuals with 72
*Source – Moto EPOS data