To reach a travelling audience to communicate the brand, its values of the
new Solero Ice at point of sale and increase sales.
Media:
217 National CTN 6 Sheet panels across 62 Motorway
Service Areas.
Results:
EPOS data showed an increase of 53% in sales* of Solero for the period of the campaign.
Over 2 weeks the posters hit over 9 million individuals with 45
million impacts.
*Source – Moto EPOS data

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