To reach a travelling audience to communicate the brand, its values of the
new Solero Ice at point of sale and increase sales.
217 National CTN 6 Sheet panels across 62 Motorway
EPOS data showed an increase of 53% in sales* of Solero for the period of the campaign.
Over 2 weeks the posters hit over 9 million individuals with 45
*Source – Moto EPOS data