To reach a travelling audience, communicate the launch of a new product and
increase point of sale.
Media:
500 CTN 6-Sheet panels across 130 Motorway
Service Areas
Result:
EPOS data showed an increase of 21.5% in sales* of Ribena Sparkling for the period of the campaign.
Over 2 weeks the posters will have hit over 19 million individuals with 103 million impacts
*Source: Moto EPOS data

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