Campaign recall

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Admedia conduct specifically designed research to measure the success of your 6 sheet or washroom creative. Independently undertaken by a leading market research agency, respondents reflecting your target audience are interviewed in our Shopping Centres, Motorway Services, Health Clubs, Bars and Clubs.

Admedia Research includes:

  • Brand awareness
  • Purchase consideration
  • Advertising awareness
  • Prompted recall of the poster creative
  • Attitudes towards the creative
Awarness recall 78%

Where possible, we also measure the recall of other media activity running the campaign. We regularly include bespoke questions, investigating attitudes towards the advertised brand and its competitors, or consumers’ reactions to certain aspects of the campaign.