Admedia offer retail EPOS data to analyse the sales effect of point-of-sale 6 Sheet or washroom campaigns at Motorway Services and Bars and Clubs.

Weekly sales are typically monitored across an 8 week period in a sample of around 60 outlets across the UK. We also give you access to information on the market share of the advertised line, other variants of the same line and its key competitors.

Sales are recorded during: 4 week period before campaign in-charge, 2 week campaign period then the 2 week campaign post-campaign period.

Strong results have been delivered for a range of advertisers. Increases attributed to Admedia activity include:

Aquadrops +41% Magnum +44% Red Bull +41%
Coca Cola +34% Ginsters +52% McVities +83%
Twix +44% Polo +17% Solero +53%
Nesfrappe +32% Juicy Jellies +30% Kit Kat +28%

Other types of research available:

*Source: Independently supplied Epos data