20th Century Fox - Family Guy

Campaign Objective:

To raise awareness of the new Family Guy DVD Star Wars spoof- 'It's a Trap'. & encourage interaction with the brand by running a daily competition on Facebook to win Family Guy DVD's and ultimately drive DVD sales.

Media:
A3 Washroom panels throughout Bars, Pubs & Clubs including Luminar venues, Yates, Hogs Head, Litten Tree & Slug & Lettuce

Effectiveness:
The camapign encouraged 62% of consumers to go on to tell at least one person in the bar, trebling campaign reach. It also successfully drove consumers to facebook to win prizes each day.

Admedia independent research in conjunction with
Market Management

Other formats booked by 20th Century Fox...

Digital	Direct Response

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