Budweiser

To reach males aged 18-44 in bars

Media:
1189 male washroom panels across 295 bars nationally with direct response tear offs integrated with mirror stickers

Effectiveness:
77.8% prompted recall of activity

56.2% spontaneous recall of activity

20% had torn off ‘tear-offs’ (present on 1 in 3 posters)

66% recall seeing mirror stickers

79.6% drinking lager during evening

21% drinking Budweiser

58.2% will or will probably visit Budweiser website

Over 2 weeks the posters will have hit 486,750 individual men with 9 million impacts

*Source: MBA Independent Research

Other formats booked by Budweiser...



Mirror Stickers



Lucozade Energy