To reach a large female audience aged 18+
Media:
419 A3 women's washroom panels across 46 top shopping centers nationally.
Conclusion:
66% prompted recall of campaign amongst Cystitis sufferers
52% unprompted recall of campaign.
87% recall of specific details of the Canestenwashroom poster
Over 2 weeks the posters will have hit 1 million individual women with 2 million
*Source: MBA Independent Research

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