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Canestan


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Campaign Objective:

To reach a large female audience aged 18+

Media:
419 A3 women's washroom panels across 46 top shopping centers nationally.

Conclusion:
66% prompted recall of campaign amongst Cystitis sufferers

52% unprompted recall of campaign.

87% recall of specific details of the Canestenwashroom poster

Over 2 weeks the posters will have hit 1 million individual women with 2 million

*Source: MBA Independent Research

canestan case study

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