To reach a large female audience aged 18+
419 A3 women's washroom panels across 46 top shopping centers nationally.
66% prompted recall of campaign amongst Cystitis sufferers
52% unprompted recall of campaign.
87% recall of specific details of the Canestenwashroom poster
Over 2 weeks the posters will have hit 1 million individual women with 2 million
*Source: MBA Independent Research