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Carex
Campaign Objective:
To take on the role of ‘hand washing champion’, engaging with female consumers
Media:
938 A3 women's washroom panels across 96 top shopping centers nationally.
Effectiveness:
Brand penetration grew not only during the campaign but remained high after the campaign finished.
The average weight of purchase also increased during the campaign and stayed at this higher level once the campaign had finished.
In total 300,000 more households bought Carex as a result of the combined Carex campaign.*
Over 2 weeks the posters will have hit 2 million individual women with 5 million impacts
*Source: WARC Carex ‘Are you a washer or walker’ case study
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