To reach a female audience who have babies to raise awareness of their detergent.
481 A3 panels in baby change areas across 195 top shopping centers integrated with 200 A3 panels at 129 motorway service washrooms
nationally, with 1,400 branded baby change mats
56.4% spontaneous awareness and 83.2% prompted awareness indicates excellent awareness of posters.
40.1% of respondents remembered “Fairy Non-Bio is Fairy Soft” from the poster unprompted.
54.2% of respondents used Fairy Non Bio regularly
70.6% of respondents claimed they were very/ quite likely to try Fairy Non Bio in the future
Over 2 weeks the posters will have hit 9 million women with 3 million impacts
*Source: MBA Independent Research