Fairy Non-Bio

Campaign Objective:

To reach a female audience who have babies to raise awareness of their detergent.

Media:
481 A3 panels in baby change areas across 195 top shopping centers integrated with 200 A3 panels at 129 motorway service washrooms
nationally, with 1,400 branded baby change mats

Effectiveness:
56.4% spontaneous awareness and 83.2% prompted awareness indicates excellent awareness of posters.

40.1% of respondents remembered “Fairy Non-Bio is Fairy Soft” from the poster unprompted.

54.2% of respondents used Fairy Non Bio regularly

70.6% of respondents claimed they were very/ quite likely to try Fairy Non Bio in the future

Over 2 weeks the posters will have hit 9 million women with 3 million impacts

*Source: MBA Independent Research

Other formats booked by Fairy Non-Bio...

Unavailable

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