Gillette

Campaign Objective:

To reach a male audience to make them aware of the new
deodorant range.

Media:
450 male washroom panels across 211 bars

Effectiveness:
91% of 16-34 year olds recalled Gillette, unprompted.

26% said they "definitely will buy" Gillette products after seeing the poster, in contrast to 17% who said they "definitely will buy" Gillette products before seeing the poster - an increase of 65%.

Double the number of Gillette’s target audience thought Gillette was “their king of product” after seeing the washroom advertising.

Over 2 weeks the posters will have hit 348,150 individual men with 2 million impacts.

*Source: Independent Research

Other formats booked by Gillette...

Unavailable

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