Target and reach women 18 and above, to generate awareness about their new lipstick that will stay on no matter what.
Integrated campaign with 1498 female washroom panels across 851 bars, including talking posters, branded wine glasses and mirror sticker, at Luminar Late night venues nationally.
72.4% recall recently seeing Max Factor Advertising
81.8% recall of washroom posters
60% of those recall seeing it in the bar
51% specific recall of Lipfinity brand
77.3% prompted recall of the media in bar
73.4% have never tried Lipfinifty
50% state that they are now very / fairly likely to buy the product
Over 2 weeks the posters will have hit 1 million individual women with 7 million impacts
Source: MBA Independent Research