Max Factor

Campaign Objective:

Target and reach women 18 and above, to generate awareness about their new lipstick that will stay on no matter what.

Media:
Integrated campaign with 1498 female washroom panels across 851 bars, including talking posters, branded wine glasses and mirror sticker, at Luminar Late night venues nationally.

Effectiveness:
72.4% recall recently seeing Max Factor Advertising
81.8% recall of washroom posters
60% of those recall seeing it in the bar
51% specific recall of Lipfinity brand
77.3% prompted recall of the media in bar
73.4% have never tried Lipfinifty
50% state that they are now very / fairly likely to buy the product

Over 2 weeks the posters will have hit 1 million individual women with 7 million impacts

Source: MBA Independent Research

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