Missing People are Admedia’s charity partner for 2010. Throughout the year Admedia will donate space to help raise awareness of people who are missing and various events that will be happening during the year. The first campaign was to get people to sign up to a 10K run and raise money for the charity.
Admedia supplied a national campaign of 4,500 A3 washroom posters across Motorway Service Stations, Shopping Malls, Health Clubs, Bars, Pubs and Clubs.
1,063 text messages were received as a results of the posters. The ad recall was 28% with 302 people remembering where they had seen the advert from 127 different locations. 71% of responses came from bars, pubs & clubs. 405 runners signed up to the run Miles for Missing People, which raised over £30,000 in total.
Audience: Over 2 weeks the posters will have hit over 15 million individuals with 49.8 million impacts.