Nationwide

Campaign Objective:

A directional campaign to raise awareness and increase the withdrawals at Nationwide cash point Machines, at the
Moto Service Areas

Media:
212 A3 female Washrooms & 107 male Washroom Panels across 10 Moto motorway service areas

Effectiveness:
'By advertising within the washrooms at Moto Service areas, Nationwide increased withdrawals at their cash points during the campaign by an unprecedented 25% year on year.'*

Over 2 weeks the posters hit 419,000 women with 1 million impacts & 630,000 men with 2 million impacts

*Source: Michael Barton, Nationwide

Other formats booked by Nationwide...

Unavailable

Other case studies you might be interested in...

Tesco Insurance