Nivea

Campaign Objective:

To reach females aged 18-44 near the point of sale locations whilst they are thinking about their hands (i.e. having just washed them).

Media:
2400 female washroom panels across 197 top shopping centres integrated with mirror stickers.

Effectiveness:
"Using panels in washrooms allowed us to reach a
female audience whilst they were thinking about their
hands. This was coupled with communicating with them
near to the point-of sale allowing them to go on and
purchase the products from a nearby Boots Superdrug."*

Over 2 weeks the posters will have hit 4 million individual
women with 14 million impacts.

*Source: Hannah Sketchley, Brand Manager, Beiersdorf.

Other formats booked by Nivea...

Unavailable

Other case studies you might be interested in...

Bare Escentuals