To reach females aged 18-44 near the point of sale locations whilst they are thinking about their hands (i.e. having just washed them).
2400 female washroom panels across 197 top shopping centres integrated with mirror stickers.
"Using panels in washrooms allowed us to reach a
female audience whilst they were thinking about their
hands. This was coupled with communicating with them
near to the point-of sale allowing them to go on and
purchase the products from a nearby Boots Superdrug."*
Over 2 weeks the
posters will have hit 4 million individual
women with 14 million impacts.
*Source: Hannah Sketchley, Brand Manager, Beiersdorf.