To reach a female audience who have babies to raise awareness of their detergent.
498 A3 panels in baby change areas across 190 Top Shopping Centers.
75% had visited the facility at least twice in 4 weeks
65% increase in agreement that Persil Non-Bio is for baby skin
47% recall of the Persil Non-Bio Baby Change Advertising
48% of all respondents are 'likely to buy' Persil Non- Bio after seeing the Baby Change campaign
An overall Positive attitude towards brand and is appropriateness to babies
Over 2 weeks the posters will have hit 664,848 baby changers with 1 million impacts
*Source: NOP Solutions