Persil

Campaign Objective:

To reach a female audience who have babies to raise awareness of their detergent.

Media:
498 A3 panels in baby change areas across 190 Top Shopping Centers.

Effectiveness:
75% had visited the facility at least twice in 4 weeks
65% increase in agreement that Persil Non-Bio is for baby skin
47% recall of the Persil Non-Bio Baby Change Advertising
48% of all respondents are 'likely to buy' Persil Non- Bio after seeing the Baby Change campaign

An overall Positive attitude towards brand and is appropriateness to babies

Over 2 weeks the posters will have hit 664,848 baby changers with 1 million impacts

*Source: NOP Solutions

Other formats booked by Persil...

Unavailable

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