To reach men and make them aware of the Sky Adult Nightly Package.
1900 A3 men's washroom panels in 725 bars nationwide.
83.3% of respondents use TV to access adult services with 63.9% choosing it as their favourite platform
46.2% of respondents have Sky at home
79.4% of respondents chose a channel from the package as the one they watched most often
68.6% unprompted recall of the advert in bar’s washrooms
65.9% unprompted recall of specific details about the package and channels
73.8% prompted recall of advert
90% were very/ quite likely to consider buying the package in the future
Over 2 weeks the posters will have hit 1 million individual men with 15 million impacts
*Source: MBA Independent Research