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Admedia 
Case Studies
Washroom Panels
T-Mobile
T-Mobile
Campaign Objective:
To reach a young audience who have addictive tendencies to mobile communications.
Media:
A3 male & female Washroom Panels across
Bars, Pubs & Clubs nationally, integrated with
Mirror Stickers, Door Stickers, Coasters, Match books,
Shot glasses, Bar runners and distribution of Scratch cards
with all the staff wearing branded t-shirts.
Effectiveness:
65% spontaneous awareness of T-Mobile promotion / advertising of which
75.6% showed spontaneous specific awareness of the T-Mobile U-Fix Promotion.
87.7% prompted awareness of T-Mobile promotion / advertising
66.6% of respondents said they would be very likely or likely to consider
T-Mobile U-Fix in the future
70.9% of respondents thought the promotion / advertising was very
effective / effective
79.6% of respondents were unaware of T-Mobile U-Fix prior to entering the bar
Over 2 weeks the poster hit 900,000 men with 22 million impacts & 500,00 women with 9 million impacts
*Source: MBA Independent Research
