To reach a young audience who have addictive tendencies to mobile communications.
A3 male & female Washroom Panels across Bars, Pubs & Clubs nationally, integrated with Mirror Stickers, Door Stickers, Coasters, Match books, Shot glasses, Bar runners and distribution of Scratch cards with all the staff wearing branded t-shirts.
65% spontaneous awareness of T-Mobile promotion / advertising of which 75.6% showed spontaneous specific awareness of the T-Mobile U-Fix Promotion. 87.7% prompted awareness of T-Mobile promotion / advertising 66.6% of respondents said they would be very likely or likely to consider T-Mobile U-Fix in the future
70.9% of respondents thought the promotion / advertising was very effective / effective
79.6% of respondents were unaware of T-Mobile U-Fix prior to entering the bar
Over 2 weeks the poster hit 900,000 men with 22 million impacts & 500,00 women with 9 million impacts
*Source: MBA Independent Research