To reach a large mobile motoring audience of 25yr+ with 2 cars per household to
communicated brand and brand values to increase awareness and enquiry.
Media: Male A3 Washroom Panels and Direct Response Tear Offs across 131 Motorway Service Areas integrated with 6-Sheets
84.4% recall of campaign at MSA
90% say MSAs are 'very' or 'quite' appropriate for car insurance advertising
56.4% are 'very' or 'quite' likely to consider Tesco car Insurance in the future
Over 2 weeks the A3 posters hit 8 million men with 18 million impacts.
The 6-Sheets will have hit 19 million individuals with 103 million impacts.
*Source: MBA Independent Research