Advertising in Health Clubs
Deliver your message to an audience of sporty, health conscious ABC1’s. Private Health Club membership is at an all time high and fitness plays a major part in today’s leisure time. Admedia delivers this audience through impactfully positioned A3 displays in club changing rooms - next to hand driers, mirrors and in washrooms.
Admedia delivers:
145 leading private clubs nationally- 790,000 member visits to Admedia clubs in 4 weeks
- Washrooms – intimate and at the right time (preening, socialising, image and style conscious)
- Average of 4.5 hours spent in clubs per week over 2.5 visits
- Long dwell times in changing rooms – average of 10mins
- Latest campaign success: Charmin’ achieve 71% recall of campaign
- For complete ownership of environment include sampling & mirror / locker stickers
Audience Delivery (4 week campaign)*:
395,000 males (14.2m poster impacts)
395,000 females (14.2m poster impacts)
Health club members are (compared to pop average):
- 2.5 times more likely to earn £30k+ per annum
- Nearly 3 times more likely to be in social group A
- 3.5 times more likely to buy a luxury car
- Take 3 holidays per year (2 foreign, 1 domestic)
*95% use of washrooms/independent research
