In combination with washroom posters advertisers, have the option to integrate ‘Direct Response Tear-offs’ into the creative. Direct Response Tear-offs are business card sized slips that can be removed from the poster and carry phone numbers, web addresses, vouchers or competitions.

Direct Response Tear-Offs:

Easy & tempting to remove
Positioned at the base of the posters – highly visible and proven to be 100% removed during campaign period

Drives Response Rates
Proven to generate calls & website visits. Gets your brand, phone number and web address in pockets/purses

Fully Accountable
Include a unique code or web address for identification

Flexibility of use
Use for offers, competitions, vouchers etc

Durability
 Extends the duration and frequency of your campaign – two chances to get seen, remembered and prompt action

Strong results have been delivered for a range of advertisers including:

Other types of research available:















 

Direct Response mechanisms