Discreet/Male & Female

One-to-one Environments and 100% Gender Targeting

For brands looking to specifically target by gender, Washroom Advertising is the perfect solution. It offers an entirely captive audience in an intimate environment, with long dwell times of 55 seconds for men and 105 seconds for women.

 

Admedia was built on the foundation of Washroom Advertising, and it continues to prove its worth especially with discreet campaigns where prompted recall levels have been as high as 98%. Whether thats discreet campaigns run by Lloyds Pharmacy or Super Drug, our memorable advertising lends itself well to talkability and mobile sharing.

The opportunity

 

  • Gender specific creative resonates more strongly with the audience

 

  • Long dwell times – 80 second average

 

  • Promotes mobile search & social media sharing – 94% of people take their phone to the washroom

Source: Market Management

The opportunity

 

  • Gender specific creative resonates more strongly with the audience

 

  • With A3 Washroom Panels, illuminated 6 Sheet displays plus a network of state of the art digital screens, we can provide a package that matches your target audience

 

  • Long dwell times – 80 second average

 

  • Promotes mobile search & social media sharing – 94% of people take their phone to the washroom

Source: Market Management