Families

Reach Families in Travelling and Shopping Mindsets

Whether they’re shopping at their local Shopping Centre or travelling to an attraction or holiday via road or rail, Admedia has unmissable advertising solutions for families across the UK. Our family friendly venues also see a huge increase in footfall during key holiday periods including Easter, Summer School Holidays and Half Term.

The Opportunity

2.5m families pass through MSAs every fortnight, and Admedia’s Family Research found that they are a growing, upmarket group. They’re 15% more likely to take holidays, do 78% more mileage and buy cars more frequently.

 

Admedia offers multiple advertising touchpoints at high quality, family-friendly MSAs across the country, from 6 Sheet Panels to Washroom Advertising. Nexus, our network of state-of-the-art full motion digital 48 screens, is perfect for catching a family audience’s imagination – be it with a trailer for a summer blockbuster, a spin on a new theme park ride or a glimpse of the latest family car.

A3 Washroom Panels – Admedia has 18 of the country’s top Network Rail stations in its portfolio, used by millions of people every month. On average, 47% of visitors are heading off for leisure trips, including many families. The washroom environment is perfect for advertising pharmaceutical and ‘on the go’ products, as families pick up their last-minute essentials.

A3 Washroom Panels – Boots, Superdrug, Debenhams and other major chemists and department stores are just seconds away, making them the perfect place to advertise the weekly family essentials and must-have cosmetics and fragrances. In fact, families who see Shopping Centre washroom ads are 135% more likely to respond to OOH advertising at the time of seeing it by going to a store and buying a product.

Sources: TGI GB 2017 Q3, Admedia Family Research 2017, Network Rail.

The Opportunity

2.5m families pass through MSAs every fortnight, and Admedia’s Family Research found that they are a growing, upmarket group. They’re 15% more likely to take holidays, do 78% more mileage and buy cars more frequently.

 

Admedia offers multiple advertising touchpoints at high quality, family-friendly MSAs across the country, from 6 Sheet Panels to Washroom Advertising. Nexus, our network of state-of-the-art full motion digital 48 screens, is perfect for catching a family audience’s imagination – be it with a trailer for a summer blockbuster, a spin on a new theme park ride or a glimpse of the latest family car.

A3 Washroom Panels – Admedia has 18 of the country’s top Network Rail stations in its portfolio, used by millions of people every month. On average, 47% of visitors are heading off for leisure trips, including many families. The washroom environment is perfect for advertising pharmaceutical and ‘on the go’ products, as families pick up their last-minute essentials.

A3 Washroom Panels – Admedia has 18 of the country’s top Network Rail stations in its portfolio, used by millions of people every month. On average, 47% of visitors are heading off for leisure trips, including many families. The washroom environment is perfect for advertising pharmaceutical and ‘on the go’ products, as families pick up their last-minute essentials.

Sources: TGI GB 2017 Q3, Admedia Family Research 2017, Network Rail.