Impulse Snackers

Reach Spontaneous Snackers at Point of Sale

Motorway travellers arrive at Motorway Service Areas in the mindset of buying products to get through the long journey ahead – and that means chocolate, sweets and fizzy drinks!

 

With 136 MSAs across the country, and a huge network of 6 Sheets and Digital Screens in high footfall areas, Admedia’s advertising solutions are perfectly placed to guide the decisions of hungry travellers looking for an impulsive purchase when relaxing during a long road journey.

The opportunity

  • Over 1,300 illuminated 6 Sheets, 30 Nexus digital 48 screens and 3,500 Washroom Panels at 136 national MSAs, each offering a range of convenience stores, including WH Smith and Waitrose.

 

  • 8.5m people visit an MSA every week.

 

  • Regular MSA users spend 26% more on snacks than those who see convenience store ads.

 

  • Admedia can call upon independently supplied EPOS (Electronic Point of Sale) data to show the effect of all CTN campaigns.

Sources: TGI GB 2017 Q3, landlord data.

The opportunity

  • Over 1,300 illuminated 6 Sheets, 30 Nexus digital 48 screens and 3,500 Washroom Panels at 136 national MSAs, each offering a range of convenience stores, including WH Smith and Waitrose.

 

  • 8.5m people visit an MSA every week.

 

  • Regular MSA users spend 26% more on snacks than those who see convenience store ads.

 

  • Admedia can call upon independently supplied EPOS (Electronic Point of Sale) data to show the effect of all CTN campaigns.

Sources: TGI GB 2017 Q3, landlord data.