Servicing a huge upmarket audience with high dwell time digital advertising
There are 728 Kwik Fit Centres in major cities and conurbations across the UK, and Admedia has access to them all – placing high quality digital screens in front of 3.2m consumers as they wait for their vehicles to be repaired.
During this wait, which averages 40 minutes, Kwik Fit users have access to comfortable seating plus free tea and coffee, so they are relaxed and receptive to messages from brands. The free Wi-Fi in each centre combined with the fact that they are 8% more likely (than the average motorist) to own a smartphone means the potential for response is maximised.
Kwik Fit also delivers an upmarket audience – 62% of them are ABC1, and are 69% more likely than the average person to own 2+ cars – opening up great possibilities to national and local brands in categories such as motoring, finance and leisure & tourism.