Motorists

Successfully reaching Motorists in a driving mind-set

The UK’s motorways represent 33% of daily traffic and with journey frequency and duration on the increase, the UK’s network of 136 Motorway Service Areas are receiving an unprecedented number of visitors.

Did You Know:

  • 648 million travellers passed through UK motorways in 2013
  • Motorway traffic has grown by 8.4% in the last decade (urban road traffic has decreased by 5%)
  • Motorway Traffic is expected to grow by 49% by 2035 – the fastest growth in road traffic

Sources: Road Traffic Statistics 2012 Gov.uk, Department for Transport 2014, Nielsen 2013, Implementation of congestion pricing has reduced congestion in urban areas

The Opportunity:

  • Exclusive advertising space at every UK Motorway Service Area – Welcome Break, Extra, Roadchef & Moto
  • Reach of over 14 million motorists every week
  • Advertise to a wealth of demographics – families, travellers, professionals and truckers on the go
  • Huge dwell time – 41 minutes in the MSA foyer
  • Multiple customer touchpoints – 6 Sheet Panels, A3 Panels, Mirror Stickers, Floor Stickers & Cubicle Wraps and Digital Service Screens
  • Motorists during their motorway journey – 100% relevance of location