Motorway Service Areas

Exclusive advertising space at every UK Motorway Service Area

Motorway Service Areas (MSAs) have changed hugely over the last ten years. Today’s Motorway Service Areas are modern, bright, high-quality destinations which provide fantastic facilities for motoring, snacking, family and business audiences, 24 hours a day, 7 days a week. The range of leading food outlets now available, such as Costa and Starbucks, M&S Simply Food, Waitrose, and Nandos, certainly pays testament to that.

We are the only media owner who can offer brands the chance to advertise to a motorway audience. We offer space at all 136 of the UK’s Motorway Service Areas, at:

  • Extra
  • Moto
  • Roadchef
  • Welcome Break

Every MSA stocks a huge range of products from sweets and snacks to car supplies and medicine, making it a vital place to stop for anyone on a long journey.

Advertisers in Admedia Motorway Service Areas:

Confectionary brands – People who drive 30,000+ miles each year are 78% more likely than the national average to be heavy snackers.

Motoring brands – Whether you want to advertise new car launches, insurance, van hire or tyres, you will reach your target audience while they are in a motoring mindset.

Leisure & tourist attractions – families who travel on the motorway are five times more likely the national average to have visited a leisure/tourist attraction in the last 12 months. Reach them while they are planning their days out!

(Source: TGI, 2014)