A national advertising campaign promoting the benefits of using online divorce has been launched by Divorce-Online in Motorway service station washrooms and bars and lifestyle clubs all over England and Wales.
The campaign which will target men and women with separate posters features disgruntled couples and is entitled “Not all marriages are meant to last” and is intended to educate couples whose divorce is likely to be uncontested that they do not need to spend thousands of pounds with Solicitors to achieve an amicable divorce.
The campaign which is being run by outdoor media specialists Admedia intends to reach over 14.1 million eyeballs in the 4 week period of the campaign.
The campaign follows a successful television campaign in the summer of 2007 which saw the number of divorce packages sold increase by 50% and that number has continued into 2008.
The service offers both DIY and managed divorce services from just £65.00 and believes it now accounts for 6% of the total divorce market in England and Wales.
Mark Keenan, Managing Director says “With more and more people on average incomes being unable to afford the extremely high rates charged by Solicitors and being unable to afford legal aid, they are turning to the internet to obtain their divorces and this is likely to grow as the credit crunch and looming recession starts to bite.”
http://www.sourcewire.com/releases/rel_display.php?relid=38411&hilite
Washroom Advertising
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