Washroom audiences are both captive & static giving the consumer an extended window to absorb & respond to Mobile Marketing prompts while on the move - shopping, at gym, travelling and socialising – and close to relevant retail outlets or in the right frame of mind.
- Handset is in hand or pocket while in washroom
- Core mobile savvy audiences aged 18-44
- For both branding & direct response campaigns
- In key decision making situations out of home
- Highest levels of interaction
What you can send the recipient…
1. Details of the nearest store
Your target audience wants to find out where to buy your product. Send them an address, phone number or even a map! Combine this with vouchers to give that extra incentive to act immediately.
2. A Mobile voucher
Send vouchers to give that extra incentive to act immediately while close to the point of sale. Relevant and received at the right time vouchers have a high usage rate for certain offers. Use scannable barcodes (displayed on screen or unique promotional codes.
3. Mobile leaflets or product guides
Your target audience wants to find out more about your product. Send them the details or product specifications direct to their phone. These can be displayed as moving images or videos. Include a link to a website.
4. Access to a Mobile (WAP) website
A link can be sent to the individual's mobile phone to access a fully branded mobile WAP site. Mobile sites can utilise live updatable content including pictures, videos, games and downloads, providing extensive interaction between the consumer and brand.
5. Video and picture messages
A hosting gallery can be used to provide content on request to consumers, such as film trailers, photos and music tracks.
Campaign Examples:
Shopping Centres
- Boots two for one deal (handset voucher)
- Subway 2ft for 1ft (handset voucher)
- Domestos (50% off barcode handset voucher)
Motorway Services
- Family discount for Alton Towers (voucher)
- Buy The Times for 20p (today only voucher)
- KFC two for one (today only voucher)
- Direct Line online (drive website visits)
- TomTom trial (Register online)
Style Bars & Clubs
- Talksport pub game to Mobile Phone (branding)
- Sky Adult channel clip to your phone (branding)
- BOGOF at Bar WKD (voucher)
Health Clubs
- Scholl Athletes foot 20% off (voucher)
- 2 weeks supply of Maximuscle (register online)
- Join match.com (easy getting started guide)
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