Are you a Dolphin, Canary, Racoon or a Camel?
Orange has undertaken an integrated experiential campaign across major UK conurbations for the launch of the Orange Animals pay-as-you-go tariff. Targeting 18-24 year old socialisers, the campaign was designed to reach the large social network delivered by the countries liveliest and most stylish bars (Luminar, Chicago Rock Cafe, Envy, Liquid, Slug & Lettuce).
The campaign delivered a high level of talkability and brand interaction – prompting flirting among visitors to the venues with messaged postcards and stickers.
Additionally, in combination with washroom displays branded beer mats, drink coasters and mints were distributed extensively across the venues’ bar tops and tables. The creative was designed by Fallon and planned by IPM.
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