| My best career decision was...
Giving up my job as a lawyer in 1995 when I came up with the idea of putting ads in washrooms. I saw the potential of reaching a captive audience and gender-specific audience.
Launching Admedia was a massive personal risk, as the original investor pulled out leaving me high and dry.
But with the help of a bank loan and my business partner Jonathan Naggar, we started building Admedia and secured our first business in 1997, and subsequently launched nationally in all motorway service stations and 180 top shopping centres.
Since then, we've introduced the illuminated six-sheets across the entire motorway services network and launched into bars, nightclubs and health clubs, as well as branching out into experiential.
Admedia is now a 50-strong team.
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