Former deputy buying director of Posterscope, David Shepherd, will lead Admedia's relationship with out-of-home specialists. He left Posterscope in 2007 and has since worked as a consultant across a range of media companies.
In addition, Amanda Pitt, former Eve magazine commercial director, will lead Admedia's relationships with media agencies. Before joining Eve in 2005, Pitt was group advertisement director for BBC women's lifestyle magazines.
Admedia has also established a regional office in the North, led by Matt Otley. Otley previously worked at Universal McCann, Carat and Capital Radio. In addition, Jane Booth will be Admedia's new marketing director. Her role will include communicating the values of Admedia to advertisers, specialists and agencies. She previously worked for Lowe London as new business director.
Garry Lace, managing director of Admedia, said these appointments were "key to driving forward a quality offering to clients, agencies and specialists" in London and the regions.
