LONDON - Admedia has secured the
contract to provide washroom advertising in The Sports Café chain of
venues, owned by Yellow Hammer bars. Admedia
will offer A3 washroom panels in The Sports Café venues in Leeds,
Glasgow, Birmingham and London, which Admedia said had a combined
footfall of 250,000 a day. Adam Mills, managing director of
Admedia, said the deal provides a strong targeting opportunity for
advertisers, especially with the football World Cup looming. An
Admedia spokesman said The Sports Café has a broad audience ranging
from 18-year-old sports fans to mature business men and women and the
venues provide constant coverage of live and recorded sports from 12
until late every day. Admedia operates A3 washroom advertising
panels in bars, pubs, clubs, shopping malls and A3 panels and
six-sheets in motorway service stations.
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