Admedia has extended its network of movement-activated ‘talking’ washroom posters aacross Motorway Services nationally, as a result of increased demand from key advertiser categories.
‘Talking’ Posters have been proven to further heighten audience receptiveness to washroom campaigns and feature an ‘audio logo’, soundtrack or voiceover on a motion-activated thirty-second sound chip. A TV or Radio creative is generally utilised and has been proven to increase brand saliency and stimulate conversation within venues.
Brands using talking frames over the last few months include Die Hard 4, Max Factor, Nivea for Men, Rocky Balboa and Wonderbra.
Talking Posters have previously only been available across Admedia’s Bar, Pub & Club network of 1000 venues - designed to capture the attention of 18-34 socialisers. The new motorway location is expected to attract increased spend from film and motoring categories among others.
Admedia provides coverage of every one of the 131 Motorway Services in the UK reaching 24 million visitors every 2 weeks with washroom and 6 sheet media. Today’s Motorway Services cater for demands of the modern consumer with a range of branded retail and food retailers including WH Smith, Starbucks and M&S Simply Food. Operators include Moto, Road Chef and Welcome Break.
To find out more about ‘Talking Posters’ click here:
http://www.admedia.co.uk/creativesolutions/talkingposters.php
http://www.brandrepublic.com/News/669621/Admedia-extends-talking-poster-network/
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