The Advertising Association Utilises Admedia Nexus for SME Initiative – AAccelerate for Growth
Following the launch of its latest SME research presenting a strong opportunity for OOH, Admedia has teamed up with The Advertising Association for the recent AAccelerate for Growth initiative targeting SMEs.
The Advertising Association, the UK industry body for advertising, has launched a new initiative – AAccelerate for Growth – where ten SMEs in the West Midlands can gain access to a unique high value multi-platform advertising campaign plus an independent evaluation of its impact, at an exceptional discounted cost, to drive their company growth. Entry to the competition is open until 7th September 2018 and businesses wishing to apply should visit www.aaccelerategrow.com.
The competition is part of the Advertising Association’s AAccelerate for Growth pilot programme and the West Midlands is the proving ground for what the organisation aims to be a national programme to enable SMEs to advertise more.
Applicants to AAccelerate for Growth should broadly meet the following criteria:
- £5 – £50 million turnover
- More than 10 employees
- Over three years old
- In profit or well-funded
- Has ambitious plans for growth
To encourage SMEs to apply for the initiative, The Advertising Association has utilised Admedia’s Nexus full-motion D48 Screen network across five Motorway Services within the West Midlands region. Motorway Services are the key stopping point for SMEs on the move, where 74% of SME decision makers use the extensive facilities, including food outlets and business lounges, every year.
In a recent study, using research partners including YouGov, BDRC, Market Management and AdDrive, Admedia has found a strong link between a large SME audience and Motorway Services. The research shows how OOH can successfully reach a large SME audience on the move, especially among the utilities, office equipment, IT services, commercial vehicles, telecoms and finance markets.
For more information or to see Admedia’s full research presentation, click here